The crisis management industry is preparing its clients for yesterday’s problems, using methods and business models that are out of date. Today the biggest threat to your brand and your business is a major data leak, outage or breach. It could be caused by a hacker or a careless or disgruntled member of staff or you could face a whistle-blower. And it could happen at any moment.
With hefty retainers and overheads, crisis management firms focus on containing crises, but with GDPR swift and wide disclosure is mandatory and containment is impossible. A whole new approach is required. You need an elite team of specialists that can move swiftly to do everything from advising you on your legal exposure to leveraging global influencer networks to counter any hysteria and misinformation.