The Crisis Team

Risk Alignment – Step Three: the storm

Step Three: the storm - emergency stations, call for support

Mariners use the calm periods before storms to prepare for the storms ahead - doing repairs to their vessels, nets and all. Likewise there is no time to waste in preparing yourself for the digital era and all the potential threats that this entails.

Current Dynamics

New Realities

Compelling Value

The Storm

The Storm

Getting the best support

Ensuring you have the access to the very best talent when it counts most

Sounding the alarm!

When a crisis does happen, immediate access to the very best expertise is essential to minimise the impact

Top talent when you need it most

Access to elite cyber law experts to help you reach a legally defensible position, and to a top crisis management team to enable you to weather the storm and minimise the impact of regulatory and legal sanctions as well as reputational damage.

Access to elite skills

You need access to top talent in cyber law and digital ethics as well as crisis and reputation management

When nothing but the best talent will do

When your brand and your organisation is under threat, nothing but the very best talent will do. Not only to reach a legally defencible position, but also to counter the hysteria and misinformation that inevitably follows any have major data leak, outage or breach.

We are your extended team

We work with your in-house and agency teams to add specialist expertise when it is needed most

Extra skills and capabilities to complement your own

Just when you need to counter hysteria and misinformation, your credibility will be at an all time low. Traditional crisis management teams don't have the right tactics and won't have the necessary authority and credibility or the expertise in digital ethics that you will need. You'll need the Crisis Team instead.

White paper: Exploding the Myths of Conventional Crisis Management Wisdom

The Storm

Better service comes with better understanding

You won’t be able to find a team with better skills than ours – each of our principle consultsnts is a world leader in his resepctive field of expertise. However, even the best people need a level of understanding to provide the best assessment and advice. If you leave it until the last minute to call upon us for our services, we will still have the skills to do a better job than anyone else, but it will take even our experts a short amount of time to get up to speed. This is why an ongoing relationship is recommended. We keep our overheads to a minimum and provide great value membership packages to make this as cost effective as possible. As we gain a better understanding of your business over time – the way that it is structured and how it operates – we can refine our scenario planning and focus our advisory work accordingly. Put the best expertise together with thorough understanding and tailored advice and you get the best possible service.

Don't wait

Don’t wait until you’re drowing before thinking about crisis management

It is like waiting until you are drowing before thinking of learning to swim

The sooner we start to develop a relationship, the deeper it will be

Our focus enables us to provide customized, actionable recommendations that draw.

Our focus enables us to provide customized, actionable recommendations that draw on robust problem framing, cutting-edge methodologies, deep therapeutic area knowledge, extensive global networks of health care stakeholders, and expert synthesis across scientific, clinical, and business disciplines.

Putnam’s work is dedicated to maximizing the value of the pharmaceutical, biotechnology, diagnostic and device products. We serve clients who market many of the world’s best-known biopharmaceuticals, and who are leveraging the genomics and “big data” revolutions month by month with new breakthrough therapies and higher quality patient care.