Equifax, Marriott and the other firms that have been impacted all had both in house and agency teams. They still took actions that made things worse. What they lacked was specialist cyber incident support.
Equifax, Marriott and the other firms that have been impacted all had both in house and agency teams. They still took actions that made things worse. What they lacked was specialist cyber incident support.
When a cyber incident strikes, you need real expertise in incident response, cyber law, reputation management and social influence to minimize the impact and limit your exposure. That’s why you need to very best specialist support – it’s why you need the Crisis Team!
You need close collaboration between all three elements: the in-house teams, the agency teams and the cyber incident specialist from The Crisis Team. If any group is not fully engaged then you’re unable to solve the problem.
The Crisis Team works closely with in-house and agency teams, to provide the elite capabilities and skills that neither would be able to retain. Our elite team are leaders and global thought leaders in every aspect from incident response and cyber law, to reputation management and social influence.