Organisations of all kinds (including all your clients) are concerned that they could be hit by a data incident at any time. It could be sparked by an employee succumbing to a phishing attack, by a disgruntled employee acting irresponsibly, by a whistle-blower going to the authorities, or by a range of external actors, and it may result in a major data leak, outage or breach, or maybe even in an organisation’s data being held hostage in a ransomware attack.
This will then lead to a wave of negative press, hysteria and misinformation across social media and potentially also regulatory sanction and legal action.
Your clients all share these concerns, but few are certain how they would cope if and when this occurred. The more incidents they see, the more they will be looking for some kind of specialist crisis management cover.
The big corporate agencies are responding to this by rapidly seeking to bolster their crisis management arms with some GDPR capabilties – but most lack any real digital expertise.
We look to partner closely with midsize PR agencies that want not only to counter the thteat from such big agencies, but that also want to be able to offer their clients the very best crisis management services.