Head in the Sand 6: Rather than harvesting consent or using overly complex privacy policies to avoid fines, organisations need to be adopting a company-wide culture of digital ethics if they want to build digital trust in their brands
Improving the customer experience is a top priority for organizations, with business leaders focusing on creating a seamless and personalized experience. Privacy need not be a barrier to this, nor need it inhibit innovation. The UK Department for Media, Culture and Sport guidance states that, “Ethics and innovation are not mutually exclusive. Thinking carefully about how we use our data can help us be better at innovating when we use it.”
Indeed, research shows that the main issues that consumers now expected companies to act on are security and privacy, surpassing things like diversity and sustainability that used to top this list.
Organizations that adopt digital ethics as a core cultural value are not only able to enhance customer trust and confidence, but are also less likely to experience a data breach as well as better able to respond in the event of one (Brands, Trust & Digital Ethics).