Digital Ethics Consulting

Working with organisations to help them gain competitive advantage by leveraging digital ethics to achieve trusted-brand status.

There is a dividend to be had from establishing digital ethics as a core brand value

Customers in all sectors, not just tech, want organisations to take a stand on data security and privacy – seeing it as more important than either their diversity or sustainability efforts. If they want to be in tune with their customers, then organisations need to take action on digital ethics and to do so NOW. If they wait until after an incident, it will be too late.

Organisational culture and preparation are the best defence in the event of a calamity

Organisations that have a culture that supports business ethics and in particular digital ethics (including data privacy and security), and that are prepared for the worst, are not only less likely to experience a data breach, but are also better able to respond in the event of one.

Too many organisations are in denial or are unable to collaborate on digital ethics

There is limited realisation that digital ethics has now become both the top brand risk and also the top potential brand attribute for almost all organisations. Even where some realisation exists, it is frequently either not seen as a priority or there is a lack of effective collaboration between the key functional silos with a role to play here.

The Need for Digital Ethics

In the past, most consumers simply trusted that technology would work and that companies would use their data responsibly. A series of high profile incidents has shaken this trust and it is going to take years to recover from this and to rebuild the level of trust.

For software and technology companies, the link between data privacy and corporate responsibility is relatively straightforward. For the very first time, industry analyst firm Gartner has named digital ethics and privacy as one of the top 10 strategic technology trends for 2019. The Gartner report says that, “any discussion on privacy must be grounded in the broader topic of digital ethics and the trust of your customers, constituents and employees. While privacy and security are foundational components in building trust, trust is actually more than just these components. Trust is the acceptance of the truth of a statement without evidence or investigation. Ultimately an organisation’s position on privacy must be driven by its broader position on ethics and trust. Shifting from privacy to ethics moves the conversation beyond, ‘are we compliant’ toward ‘are we doing the right thing’”.

Even in non-tech industries, however, privacy has become a major issue. 80% of UK consumers surveyed by FleishmanHillard Fishburn have stopped using the products and services of a company because the company’s response to an issue does not support their personal views.

The research report from FleishmanHillard Fishburn entitled ‘The Dying Days of Spin’ looked at the issues that were most important to consumers across all industries and sectors (not just tech). Many of the issues that it found to be of greatest concern, such as healthcare and education, were ones that consumers expected the government to act on. Interestingly, though, the main issues that consumers expected companies to act on are now security and privacy, surpassing things like diversity and sustainability that had previously topped this list.

Digital Ethics Consulting
£1000-£1500 per day

Digital Ethics Consulting: working with your management team to help them make digital ethics a cultural value to enable the orgganisation to achieve trusted-brand status.

Expert speakers: Working with you and your clients on podcasts, webinars, speaking opportunities etc. to provide expert insights to support your campaigns.

Thought leadership: Development of expert materials (white papers, blogs, etc.) to support your campaigns.

Charged at the following data rates per day for one of our principle consultants (each a global expart in his respective field):

  • £1500 per day for Knowledge Base Services (KBS) – includes participation in events, creation of original materials or other advisory activities.
  • £1000 per day for Research and Preparation (R&P) – includes desk research or the time taken to prepare for or follow up on primary knowledge base services.

The Crisis Team

  1. Utilizing our RAPTOR methdology
  2. Applying elite talent and specialist expertise
  3. Offering the very best service
  4. Minimise overheads to maximise value for money

White paper: Brands, Trust and Digital Ethics

Download the white paper.

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